March 9, 2015

 

 

How does colour work at retail?  Simply put, it depends on what your intentions are. Colour impacts purchase decisions in a big way. It can impact which product is selected over another.

 

Colour is not only confined to a product. Surrounding colours in a retail environment and on retail fixtures also guide purchase decisions. According to the Color Marketing Group, a professional organization of colour trend forecasting, colour...

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